Google Glass Takes on Tennis: As worn by Roger Federer
Is this an ad for google glass? No google branding. Shared first by Google on the Google Glass page, but linking through to Roger Federer's YouTube page. At the invite of Google, Roger experience Google Glass first hand.
Here's the post on the Google Glass page: "Right in time for the French Open, two of the greatest tennis players of all time, Roger Federer and Stefan Edberg, recently took Glass for a spin and shared a new perspective of their game. It’s safe to say that their combined 23 Grand Slam titles will be the most that ever step foot on Google’s tennis courts. Google Glass Link page
Watch through Federer’s lens.*
*Wearing Glass will not increase the power of your serves, improve your agility, or add any best-in-the-world-ness to your game.
AN APP THAT CONTROLS THE WORLD? - VIRAL STUNT
Amazing Street Hack done as a viral teaser for a new video game "Watch Dogs". Pretty elaborate set closing in on 8M views and posted 5/18. Not bad.
Honey Maid: Love: Proving the only way to stop hate is with Love
Honey Maid took a stand. They likely knew there would be negative comments and feedback. But their response to that feedback illustrates the power of telling a story. In this case, proving the best way to push back on hate is with love. Here's to hoping this little video continues to be shared. Posted April 3rd with 2.4M views on Youtube so far.
Nike Football: Risk Everything.
The World Cup craziness is starting to fire up in ad land. And here's a spot that's quickly gaining traction starring Cristiano Ronaldo, Neymar Jr. & Wayne Rooney
Google Maps: Pokémon Challenge - Real or Joke?
It was posted on April 1st - April Fool's Day. And this is something Pokemon fanboys and fangirls have been dreaming of. A real world Pokemon hunt that's all around us. Pure Google genius. A way to use google maps, or get people thinking about them, like never before. There's a strange lead back to jobs at google. So you decide. Is it possible this viral content will inspire a real world new product creation by Google. Or is it already real. Either way, it has 13 million views on YouTube in just 5 days.
Evian's latest Amazing Baby & Me with Spidey
Get ready to watch this go viral. Published April 1. 5 million views by April 5.
WREN presents: "The Kiss"
Here's an example of how a small fashion brand, with a simple piece of content has the entire fashion industry rethinking marketing. Considering the money brands spend during fashion week, it's no wonder.
The video is beautifully shot in black & white, documenting two strangers as they kiss for the first time. It was revealed that the the kissers were actually actors hired by the clothing company WREN. And the French musician SoKo stars in one of the scenes as well as provides the track "We Might Be Dead Tomorrow" as the score for the love fest.
As far as the results, so far it's tracking at over 55M views. But the real results are why compelling content creation is on every brands mind. WREN has seen a massive spike in their website traffic and purchases.
"LET IT GO" AFRICANIZED COVER IS GOING VIRAL
Let It Go - Frozen - Alex Boyé (Africanized Tribal Cover) Ft. One Voice Children's Choir
A Disguised Jeff Gordon goes on another wild ride—chased by Cops.
Pepsi MAX & Jeff Gordon Present: "Test Drive 2"
AWESOME TECH INFUSED TRANSIT MEDIA!
Great use of technology to make the media in a subway truly dynamic and reactive to its surroundings.
ANOTHER CAT VIDEO GETS MILLIONS OF VIEWS.
Funny cats in water, EPIC
What would the internet be without cat videos? Love 'em or hate 'em they're here to stay. 93M views proves it.
BRANDED CONTENT COURTESY OF PEPSI MAX
Human Loop the Loop with Damien Walters - Pepsi Max. Unbelievable #LiveForNow
WANT TO MAKE EPIC CONTENT? GET A GoPro HERO 3+
GoPro HERO3: Almost as Epic as the HERO3+
From action footage, to timelapse, to covering trade shows. These little guys will help you create your own disposable content. And make it look amazing.
REDBULL. MASTERS OF CREATING CONTENT THAT AUTHENTICALLY CONNECTS WITH THEIR TARGET.
Danny MacAskill's Imaginate Over 15M views so far.
THIS IS THE STUFF MY KIDS KNOW ABOUT.
Everything Is AWESOME!!! -- The LEGO® Movie -- Tegan and Sara feat. The Lonely Island
Seriously, my kids will know about these random vids before I do. I have no idea how they know. But they will. Because they eat content up and spit it out faster than anyone. 3,169,317 views so far. Too bad the movie was only OK.
Would You Help A Freezing Child? (Social Experiment)
People around the world love to share things that challenge who we are and what we believe. If a brand sponsored this, would we care as much?
TOO MUCH CONTENT? COCA COLA HAS THE ANSWER.
Introducing the Social Media Guard. We eat up content as fast as our friends, celebrities and brands can make it. This might just be the solve to slow us all down a bit. 2,430,147 views and counting.
VALENTINE'S DAY KEEPS "DUMB WAYS TO DIE" ALIVE
A smart campaign finds a smart way to keep the content coming.
"THE BEAUTY INSIDE" CASE STUDY
Intel and Toshiba's "The Beauty Inside" - Case Study - by the agency Pereira O'Dell
"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him. Because Alex's appearance changed every day, all fans—male or female—were invited to audition for the lead role of Alex. This underlying social component allowed the audience to engage and star alongside Hollywood big shots. Audience members also played Alex throughout the experience on his Facebook timeline via photos and videos, contributing to his narrative every step of the way. Read the rest here.
"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him. Because Alex's appearance changed every day, all fans—male or female—were invited to audition for the lead role of Alex. This underlying social component allowed the audience to engage and star alongside Hollywood big shots. Audience members also played Alex throughout the experience on his Facebook timeline via photos and videos, contributing to his narrative every step of the way. Read the rest here.
CONTENT IS DEAD. LONG LIVE STORYTELLING
Here's an adweek article titled: Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing - By Jon Hamm
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.
The difference? Stories rely on the intended audience to... Read the rest here in adweek
SOME CONTENT NEEDS TO BE SHARED.
"I Am Ukranian" Sometimes, there's stuff you see that you just need to share. Right then and there.
HAPPY NOW, SAD WHEN IT STOPS TRENDING.
Pharrell Williams - Happy (Official Music Video)
Music videos are some of the most disposable content around. They're designed to go big, promote album sales and build a brand. This one from Pharrell is still being viewed and shared. But soon enough, it'll go the way of PSY and Gangnam Style.
Music videos are some of the most disposable content around. They're designed to go big, promote album sales and build a brand. This one from Pharrell is still being viewed and shared. But soon enough, it'll go the way of PSY and Gangnam Style.
FEED THE MACHINE.
Here's one from a few years back, just as this craziness was getting going. If you're not familiar with Demand Media, you're sure to know ehow.com or Cracked.com. These guys need to pump out content. Some of it's disposable. Some, new viewers will keep coming back to. But the need to feed the machine never stops.
The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model
HAS "DUMB WAYS TO DIE" DIED YET?
'Dumb Ways to Die'
No longer as popular but not disposed of yet. 73,439,099 views so far.
It has one every award in the ad industry and is the all-time most awarded campaign in Cannes Lions' history: 5 Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions.
Congrats to all the creatives who killed it on this one from McCann Melbourne!
The Winning Cannes Case Study Video— there's a reason this won so many awards.
No longer as popular but not disposed of yet. 73,439,099 views so far.
It has one every award in the ad industry and is the all-time most awarded campaign in Cannes Lions' history: 5 Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions.
Congrats to all the creatives who killed it on this one from McCann Melbourne!
DISPOSABLE CONTENT ARTICLE
FROM DISPOSABLE TO DISTRIBUTABLE
More than straight advertising, content can help a company transform itself into something new.
This article from FastCompany is worth a read.
CONTENT THAT COULD KILL YOU
These guys are some crazy ninjas.
27,262,323 views for risking your life. Not bad.
How long do you think this content should survive?
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