HAS "DUMB WAYS TO DIE" DIED YET?

'Dumb Ways to Die'
No longer as popular but not disposed of yet. 73,439,099 views so far. 
It has one every award in the ad industry and is the all-time most awarded campaign in Cannes Lions' history: 5 Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions.
Congrats to all the creatives who killed it on this one from McCann Melbourne!



The Winning Cannes Case Study Video— there's a reason this won so many awards.