CONTENT IS DEAD. LONG LIVE STORYTELLING

Here's an adweek article titled: Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing - By Jon Hamm To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference? Stories rely on the intended audience to... Read the rest here in adweek