WREN presents: "The Kiss"

Here's an example of how a small fashion brand, with a simple piece of content has the entire fashion industry rethinking marketing. Considering the money brands spend during fashion week, it's no wonder. The video is beautifully shot in black & white, documenting two strangers as they kiss for the first time. It was revealed that the the kissers were actually actors hired by the clothing company WREN. And the French musician SoKo stars in one of the scenes as well as provides the track "We Might Be Dead Tomorrow" as the score for the love fest. As far as the results, so far it's tracking at over 55M views. But the real results are why compelling content creation is on every brands mind. WREN has seen a massive spike in their website traffic and purchases.