Google Maps: Pokémon Challenge - Real or Joke?

It was posted on April 1st - April Fool's Day. And this is something Pokemon fanboys and fangirls have been dreaming of. A real world Pokemon hunt that's all around us. Pure Google genius. A way to use google maps, or get people thinking about them, like never before. There's a strange lead back to jobs at google. So you decide. Is it possible this viral content will inspire a real world new product creation by Google. Or is it already real. Either way, it has 13 million views on YouTube in just 5 days.